APP LISTING CREATIVE

Turo’s SEO team approached the Brand Creative studio to refresh our app store listing and create alternate variations based on different trip types. I partnered with SEO stakeholders, a copywriter, and product designers across the organization to gather assets needed for each experience. Each version features vehicles commonly booked for that search, along with tailored UI and pricing reflective of what users could expect once inside the app.

In addition to designing the screens themselves, I took a lot of care and consideration into how this file was set up. Each version required three aspect ratios to meet app store and google play store requirements and needed to be easily localized for other markets. I built clean, thoughtful components for easy updates and translation.