One of the most exciting parts of booking a car on Turo is the endless selection of vehicles. Throughout the year we launched seasonal campaigns pairing eye-catching cars with real-world use cases meant to inspire. Summer 2025 was all about booking convertibles to soak up the sun and embrace the freedom of summer.

Focusing on three summer feelings — relaxation, restoration, and nostalgia — we created a series of vignettes combining summer activities with the perfect vehicle and a distinct color story to capture the mood. The campaign ran across multiple channels and performed particularly well on paid social, becoming some of our highest-performing creative to date.